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You think (based on nothing) that "most" consumers have never tried an iPhone?

You might want to think different (sic) about that for a moment, given that there are hundreds of millions of iOS devices out there in use right now.

Virtually everyone who can afford an iPhone either has one already, or has at least tried one out a bit.



YOu could try to claim 400M. But each quarter, half the sales are upgrades. So maybe, what, 100M? Which is 1/4 of America. But all the sales aren't America.

Maybe 25% market penetration? Not small potatoes, but still, Most people haven't bought one.




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