In the next post, I'll cover my approach to not only how to test price with customers, but how to get them to want to pay.

Yes, pricing is a conversation but you need to lead the conversation because if you pause and think about it, there is no rational justification for your customer to offer you a fair price.

They are either clueless on value and don't know OR they'll low-ball you because they want a good deal.

"The fair price for your product is usually higher than what both you and the customer think".