> Going with Google is akin to giving away all your privacy, going with Apple is akin to giving up all your control. Neither is really a great option, so we need the law to step in and correct what the free market (apparently) does not.
Apple is a public company, and face the same pressures to make profit that Google does. If they can't "capture the value" of the platform they've created via the Apple Tax, there's a decent likelihood that they'll be forced (by pressure from their shareholders and the market) to start giving away your privacy too.
So as you say: Right now you have a choice not to give up your privacy. If Epic prevails, there's a good chance you won't have that choice any more.
Apple is a public company, and face the same pressures to make profit that Google does. If they can't "capture the value" of the platform they've created via the Apple Tax, there's a decent likelihood that they'll be forced (by pressure from their shareholders and the market) to start giving away your privacy too.
So as you say: Right now you have a choice not to give up your privacy. If Epic prevails, there's a good chance you won't have that choice any more.