Advertising just makes more sense in some places than others. Google capitalizes on this because they have such a broad audience.
I also rarely click on ads, but one example where I always click search ads is - when I'm looking to hook up new Internet service. The best deals seem to inevitably be available from search ads on Google.
I think if the 8 percent making up the 85 percent of clicks are accidental, well...this will shake out eventually as advertisers try to optimize their spending. But it doesn't mean there won't be places where advertising is online is highly profitable.
I also rarely click on ads, but one example where I always click search ads is - when I'm looking to hook up new Internet service. The best deals seem to inevitably be available from search ads on Google.
I think if the 8 percent making up the 85 percent of clicks are accidental, well...this will shake out eventually as advertisers try to optimize their spending. But it doesn't mean there won't be places where advertising is online is highly profitable.