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At the current pricing, there is no way I would purchase. Flavor isn't worth THAT much to me.

At least for me personally, mediocre but extremely inexpensive coffee > "great tasting" $2-3/cup coffee. Not to mention, it being "instant" to me, means even at this price it will still be inferior to high-end bulk coffee.

I already thought Keurig pods were expensive (and they don't make great coffee either so I avoid them), this makes those look reasonable.

Maybe I'm just not your target market. The product itself sounds like it may be great, just IMO not worth the cost, and I have no idea what your target market would be, but it seems it would be an extremely small subset of coffee drinkers (I could be wrong)



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