If robots are programmed to create other robots and are programmed to avoid harm and attune to find resources - they are conscious and have free will. Define consciousness and free will.
And why do not they enjoy freedom? Because they do not have enough free will to fight for it. Read Harriet Beecher Stowe classics on psychology of slavery. Hence, if you not command yourself, you subdue to the other. No one forcibly keeps those guys and gals at factories.
It's not that complicated.